If this year's Rock The Bells festival was any indication of who is sitting at the helm of indie rap, Blu would be on top deck steering the ship.
The LA-based rapper started taking things in a different direction by gathering a creative (and impressive) bevy of West Coast indie rappers including Pac Div, TiRon and Ayomari, U-N-I and J*DaVeY to form what he calls the NewestNEWest. Together the group produced their single "Doin' Something", last year.
His next smart move was employing Flying Lotus for his song, "Doinnothin", which also features vocals by UGod. Lotus created a highly magnetic, drone-like beat that evenly compliments Blu and UGod's rap. But the best part of this whole story is the "Doinnothin" video which was released yesterday. With wicked accuracy video director David M. Helman perfectly encapsulates not only Blu's tastefully unpredictable style but Flying Lotus' beat with vibrant color and stunning artistry. Fact is, you're going to really like it.
If you haven't downloaded Blu's full length album, No York!, we're about to fix that for you.
Blu – Doin' Something