Although real hip-hop seems to be on the rise again; a track this amazing overall doesn't just drop every day. Canadian rapper Shad just released the video for his track "Keep Shining" that is off his latest album entitled TSOL. This type of track is what keeps you interested in the hip-hop movement and realize it's potential. Whether its the beat, the rhymes, or the messages; this track has it all and then some. Check out the beaitfully done video below and pick up the album, TSOL, out now.
To me, the "Keep Shining" video is an ode to the strong and often under-appreciated spirits of women. This video was designed as a candid and thought/emotion-provoking concept. My goals were to create a candid and uplifting experience that featured a wide diversity of women and girls and to also unearth what I felt lay beneath the lyrics: A call to claim one's voice. Early on, I realized a key to this concept: Shad barely appears in the video. The ladies own the lyrics. For me, it's as if Shad is saying "take it, own it, your voice belongs to you." It was my intention to show strength, vulnerability, joy, catharsis and reclamation of the spirit of all those who appeared in these 3 minutes and 44 seconds. My hope is that it will speak to women, girls, men and boys and everything in between. Let's all "Keep Shining".
-Sarah Michelle Brown (Director)
- [itunes link="http://itunes.apple.com/us/album/rose-garden/id394734748?uo=4" title="shad"]Purchase on iTunes