Frankly, I don't know who Monarchy is. Doesn't seem like anyone does – and that's the point.
Their identities have been claimed by the manic machine of modern social networking in the aftermath of the "force-fed" personal lives of artists "these days" – this is what Monarchy articulated in an interview just a couple of days ago.
Uncorroborated rumours would put Stuart Price as 50% of the pair, as his stylistic fingerprints seem to be all over the videos and limited imagery that has surfaced about the dreamwave duo from London, UK. Price's involvement would also help explain the major production value behind their video for The Pheonix Alive (seen below).
Neon Gold Records also perpetuated the spectacle in January 2010 preceding the 7" release of Monarchy's first single Gold In The Fire by saying they were "rumoured to be the same pop masterminds behind Milke" (who's myspace doesn't exist anymore)
Now, their second single release The Pheonix Alive on Phonica Records [7",12" and Digital] looks, sounds, and tastes like the real world vehicle to take this guys to the main stage. This single offers remixes by Hot City (heard below) and rather 'alternative' re-make by Disco Bloodbath
They've described themselves as a "Cold comfort" and with an obvious fascination with minimal futuristic tendencies Monarchy has only just entered the all important 03.
So now – the first video – and then all of the tracks after. Featuring the latest track It Must Be Love.
Monarchy – The Pheonix Alive
Directed and Produced by: Dandelion Burdock
grab the tracks after the turn and allow us to spare the frontpage of 21 track long post ;)
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