As almost 200,000 people swarm Indio, CA for this year's Coachella Valley Music & Arts Festival, a ton of brands and labels will launch various activations to take advantage of the fans, influencers, and high-profile celebrities visiting the festival. Here's a quick guide to a few poolside dance parties and late-night fun to keep the party going.
Location: Ace Hotel & Swim Club, 701 East Palm Canyon Dr., Palm Springs, 92264
When: Thursday, April 14 to Saturday, April 23 (7 p.m. to 1 a.m.)
Ace Hotel & Swim Club's annual Coachella function is back! Party to sounds by live DJs and enjoy some cocktails poolside. More details, including performers, will be announced soon.
RSVP: Book your room here
Location: TBA
When: Friday, April 15- Sunday, April 17, Friday, April 22-Sunday, April 24, and Friday, April 29-Sunday, May 1 from 12 p.m. to 12 a.m.
Soho Desert House is popping up across three weekends in honor of the festival. The event is offering three tiers of membership to their desert oasis. Access will include unlimited food and drink, a main stage with a mix of DJs and live performances, beachside DJs, and loads of activations. The music line-up includes Diplo, Channel Tres, and many more.
RSVP: To access the pop-up, all visitors must purchase access in advance.
Location: TBA
When: Friday, April 15 to Sunday, April 17
You're going to need a little break after the hectic festival and party schedule. Luckily, Hanjan Day Club is hosting a unique getaway designed to rejuvenate, revive, and reboot you for the weekend. There will be free beauty, wellness, food, music, dance, and drinks.
RSVP: Via Hanjan.store
Location: Hilton Palm Springs, 400 East Tahquitz Canyon Way, Palm Springs, 92262
When: Friday, April 15 to Sunday, April 24
Day Club Palm Springs is returning to the desert with a stacked lineup of electronic music's top artists. Enjoy acts like Kim Petras, Madeon, Louis the Child, and more.
RSVP: 21+; tickets are $20 to $45 for individual performances or $70 for a weekend pass; buy online here
Location: Lazy C Ranch, 88 Lazy C Ranch Rd., Palm Springs, 92262
When: Friday, April 15 from 2 p.m. to 6 p.m.
Galore is collaborating with Foot Locker, 1800 Tequila, and NTWRK for the Galore Ranch party. Hosted by rapper Tyga and Euphoria's Chloe Cherry, the event will feature hand-crafted 1800 Tequila cocktails, glam sessions poolside, DJ sets, and more. There will also be merch by Don C, Melody Ehsani, Sean Wotherspoon, and Freddie Gibbs.
RSVP: RSVP at rsvp@galoremag.com
Club Called Rhonda with Purple Disco Machine, SG Lewis, and Jayda G
Location: Ross Aviation – Thermal Airport, 86400 Lightning St., Thermal, 92274
When: Friday, April 15 at 10 p.m.
Framework and Rhonda are teaming up for the Queen of The Desert event. This year's performers include Purple Disco Machine, SG Lewis, Jayda G, and more.
RSVP: 21+; tickets are $67; buy online here
Tao Desert Nights Presented by Gala Music
Location: TBA
When: Friday, April 15 from 11 p.m. to 4 a.m.
Kicking off their weekend, Tao Desert Nights is bringing some of the biggest names in music together for an unforgettable night of dancing on a one-of-a-kind NFT dancefloor. Enjoy incredible music, LED technology, and the latest graphics. Supporting brand sponsors include Jeeter, Casamigos, PrettyLittleThing, Rémy Martin, Evian, Red Bull, Miraval, Enroot, Vineyard Brands, and Absolut Vodka.
RSVP: Invite only
Swedish House Mafia After Hours Presented by Spotify
Location: Private Estate
When: Friday, April 15
Spotify will be hosting an exclusive, first-of-its-kind event live from the desert for an album release party with festival headliners Swedish House Mafia. Fans in select markets will be able to tune in to the live concert on Swedish House Mafia’s artist page as Spotify celebrates their reunion and release of their new album, Paradise Again. Don’t sleep on this one because the only way you’ll be able to listen is live.
RSVP: Invite Only
Location: Private Estate
When: Friday, April 15
BDG's Nylon House is making its Coachella debut on day one. The celebration will feature established and emerging DJs, including Peggy Gou, Layla Benitez, and Deroos. Guests will receive illuminated, festival-ready looks at the e.l.f. Cosmetics Full Moon Beauty Bar, and be treated to custom cocktails.
RSVP: Invite only
HBO Max's The Flight Attendant Preflight Lounge
Location: Ace Hotel & Swim Club, 701 East Palm Canyon Dr., Palm Springs, 92264
When: Saturday, April 16 to Sunday, April 17 from 10 a.m. to 4 p.m.
HBO Max is bringing their hit series The Flight Attendant to Coachella. Guests will be treated to a curated collection of luxe wellness treatments from partners, including Sameday Health, Brentwood Home, The Remedy Place, and Loops Beauty.
RSVP: Invite only
Lo-Fi Aperitifs x Les Cactus Pre-Festival Pool Party
Location: Les Cactus Hotel, 555 South Warm Sands Dr., Palm Springs, 92264
When: Saturday, April 16 from 11 a.m. to 3 p.m.
Lo-Fi Apertifis is taking over the Les Cactus Hotel for a two-day pre-festival pool party. Don't miss the live DJs, including Kidnap Kate and DJ Uncle Abe. Plus, watch a synchronized swim performance from Aqualillies.
RSVP: 21+, free when you RSVP here
Rolling Stone Live Palm Springs Presented by Meta
Location: Arrive Hotel, 1551 North Palm Canyon Dr., Palm Springs, 92262
When: Saturday, April 16 from 12 p.m. to 6 p.m.
Rolling Stone is hosting their own Coachella celebration featuring artists like Blxst, Gryffin, and more. As an added bonus to the thrill of it all, Resorts World Las Vegas with the Zouk Group have also joined forces as an official hotel and nightlife partner, featuring VIP cabanas stageside.
Getting in: RSVP at rsliveps.splashthat.com
Location: TBA
When: Saturday, April 16 to Sunday, April 17 from 1 p.m. to 8 p.m.
This influencer-driven two-day event is one of the most exclusive parties of the weekend and will feature performances, and nonstop dancing.
RSVP: Invite only
Location: Ross Aviation – Thermal Airport, 86400 Lightning St., Thermal, 92274
When: Saturday, April 16 at 10 p.m.
Framework is teaming with Goldenvoice's Palm Springs Desert Air. Performances include Black Coffee, Martinez Brothers, and Peggy Gou.
RSVP: 21+; tickets are $88; buy online here
Levi's® and Tequila Don Julio Present Neon Carnival in Association with Liquid I.V.
Location: Desert International Horse Park, 85555 Airport Blvd., Thermal, CA 92274
When: Saturday, April 16 at 10 p.m.
The star-studded Neon Carnival is returning to the desert with a twist. The coveted after-party is also going digital as Paris Hilton hosts in the metaverse "Paris World" on Roblox. Drinks provided by Tequila Don Julio and performances by DJs Ruckus, Kayper, and Mel DeBarge. This year's exclusive invite-only event welcomes new brand additions, including Liquid I.V., DIRECTV, Monster Energy, new Smirnoff Neon Lemonades, and PathWater to the festivities. Get ready for rides, games, music, and more.
RSVP: Invite only
Spotify’s Desert Kickback
Location: Private Estate
When: Saturday, April 16 – daytime
On Saturday afternoon, Spotify will host the ultimate daytime experience where invited guests of Spotify, including artists, influencers, and partners can recharge and reset ahead of the festival.
RSVP: Invite Only
Tao Desert Nights Presented by Jeeter
Location: TBA
When: Saturday, April 16 from 11 p.m. to 4 a.m.
Jeeter, the #1 cannabis pre-roll brand, is curating a night of high vibes, including an aerial presentation. There will also be world-class DJ performances and, many more surprises.
RSVP: Invite only
Location: Palm Springs Air Museum
When: Friday, April 15 & Saturday, April 16 from 9 p.m. to 4 a.m.
The Remezcla House in the Desert parties will bring together some of today’s hottest Latin DJs including both established and upcoming artists, alongside some very special surprise guests. Across the two-night event, attendees will be treated to a wide variety of Latin music genres and subgenres.
RSVP: RSVP at remezclahouse.com
Location: Ace Hotel & Swim Club, 701 East Palm Canyon Dr., Palm Springs, 92264
When: Sunday, April 17 & 24 from 12 p.m. to 6 p.m.
The Do-Over is closing both Coachella weekends with their party. Enjoy some poolside playtime and some of the best hip-hop vibes in the desert.
RSVP: 21+, Free with RSVP
Location: Ross Aviation – Thermal Airport, 86400 Lightning St., Thermal, 92274
When: Sunday, April 17 at 10 p.m.
Vegas' The Wynn is joining Framework for the Art of the Wild. Performances by Bedouin, Dixon, Damian Lazarus, Michael Bibi, and Layla Benitez.
RSVP: 21+; tickets are $78; buy online here
