The mind behind some of the greatest acts to emerge from Chicago is taking a step further to benefit his city.
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"Classicks Never Die," a mantra that has guided Chicago engineer, manager, and lover of music Chris “Classick” Inumerable in his journey from studio host to a full-on creative agency with label and management services. Inumerable has been behind some of the biggest names in all of Hip Hop music within the last decade, launching the careers of Smino, Saba, Noname, and Vic Mensa to name a few. Inumerable has been a popular name behind the Chicago music scene, cultivating a network of talent while providing spaces to record, as well as resources to support artists once they take off.
After more than two decades in the game, Inumerable is expanding Classick Studios beyond a space to kick it and record music. He's starting "Classicks Never Die," an agency dedicated to allocating resources to artists in Chicago beyond general management. Through "Classicks Never Die," Inumerable is looking to build support in other avenues within the artistic space, building connections within branding, and visuals, and offering support after their initial signing.
Their mission statement reads:
"At Classicks Never Die, we are dedicated to cultivating authentic artist development, where storytelling and marketing intersect to amplify creative voices. Based in the heart of Chicago, we are passionate about nurturing emerging talent, helping them shape their unique narratives, and building sustainable careers in the ever-evolving music and arts landscape. Our commitment is to empower artists to tell their stories with integrity, while delivering innovative marketing strategies that connect deeply with audiences."