HARD Events have been dominating summers for over a decade now with their electronic HARD Summer Music Festival. It's their flagship event which obviously had to take a detour into the virtual world like many music festivals diverted to as a result of the global pandemic. They announced pretty early that they'll be putting together the music festival for July 30th and August 1st of this year at a new home, touching down at NOS Event Center in San Bernardino, California.
Leading up to the HARD Summer Music Festival, the organization will be running a mix series ahead of the festival with some of the artists on the 2021 lineup. The mixes will be available right on the HARD Events Soundcloud account. You'll hear from Ravell on June 29th, LUCATI to be released July 7th, and lastly, camgirl on July 19th.
Watch the festival trailer below featuring Youtube phenom, Trevor Wallace:
HARD was founded by Gary Richards (who also DJs under the name Destructo) in 2007 to return to his roots – promoting live concert events. Rap will continue to be at the centerstage of HARD Summer as well with headlining sets from some big names like Future, 2 Chainz, Don Toliver, and Lil Durk + some of hip-hop's most hottest new names like Iann Dior, Mario Judah, $NOT, Rubi Rose, and DJ Scheme.
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