Merchandise might be on every artist's mind at the moment, but rapper 2 Chainz has announced that he'll be releasing an extra special capsule collection for the coming holiday season. It's not your average tour collection, either. Following the impressive response he got last year when he and his team released the "Dabbin' Santa" ugly Christmas sweater, the College Park rapper has released a full suite of ugly Christmas sweaters, expanding on the original idea, and of course, featuring the icon that inspired others last year.
All of the sweaters are available on his website, with proceeds going to the T.R.U. Foundation.
Last year, we introduced the "Dabbin Santa" sweater as a fun merch item for my fans. What happened was nothing short of extraordinary... thousands of sweaters sold and the inspiration to make a difference in our community. From helping veterans, disabled children, supporting arts education and much more, my team and the T.R.U. Foundation were able to affect countless lives through the "Dabbin Santa" proceeds.
This year, the mission is simple - to help as many people as we possibly can. I want you, my fans, to submit stories about people you know that are in need. Whether it’s a neighbor, friend or a complete stranger, if you know they are need, please tell us their story. From there, we’ll select a few stories to donate our energy and proceeds from the new 2016 Dabbin Santa collection to. The new collection will act as our vehicle to bringing real assistance to people and families that are looking for a little boost this holiday season. Join our movement. Let's aspire to inspire and bring cheer this holiday season.