Joviale is a multidisciplinary artist from North London. Their sound is part of a new wave of pop, with its honest lyrics, syncopated melodies and playful production.
"Snow" is a single released ahead of their full-length album 'Mount Crystal' on September 12th.
The track is a love song, but not your typical one. It is written from the more cruel side of love; those parts of loving someone that feel like 'the coldest winter's day': lonely, isolating and cold.
The sullen melodic synths, contrasted with the sparkly higher top notes and ebullient layered vocals, create a sonic dichotomy. This mirrors the melancholic mood of the artist who is both happy on the outside, yet cold on the inside.
The multi-layered, almost disoriented production also echoes this tension. There appears to be a conversation happening between the melody and the vocals, as they speak to one another in turn and sometimes together. Again, we feel a sense of being torn.
In the last 20 seconds, the song strips back, entering a one dimensional soundscape. Then suddenly it begins to build again in the final 3 seconds before suddenly ending. This abrupt ending leaves the listener, too, feeling cold; in the absence of closure, we are shut off from our happy ending.
Sonically defiant and lyrically melancholic, "Snow" is a bittersweet love letter to the excruciatingly beautiful pain that love brings.
Connect with Joviale here: Instagram
