Earlier this year, singer, artist, producer and director HEESU marked a new era in her musical career. "Baby's alright" is the South Korean NYC-based artist's first solo single since 2024's "NOW." It seems the time part only enhanced HEESU's sound with a heavy infusion of synth-pop while maintaining her Korean roots. HEESU extends her release of "baby's alright" with a jaw dropping music video.
Much like the track, the emphasis of the video seems to focus on the animate lyrics of the song. The vibrant and club style themes show through with a nod to the bass movement of the East Coast. Playing like a fever dream, HEESU makes her way through a nightlife in a blissful feeling.
Directed by HEESU herself, the music video is a peek into the mindset of the hypate'd talent. A fury of sounds and lights illuminate the video as HEESU pulls viewers into her mind. "Baby's alright" is very much a dream within a dream. The bokeh and strobe lights showcase the elements of that dream entirely.
