Singer-songwriter, multi-instrumentalist, producer, recording engineer, and record label owner Greg Hoy unveils bold, garage-rock-tinged offering “What, My People?,” delivering a powerful dose of his signature rock.
Entirely self-recorded and self-produced, the track offers up layers of controlled chaos, driven by a steady, thumping rhythm and his authoritative, raspy vocals. With clever lyricism to weave sharp-witted commentary on our modern technological reality, Hoy urges people step back and examine their reality from a more critical, outside perspective than from the bite-sized information within our phones.
Masterfully blending vintage rock nostalgia with a fresh, modern bite, the production is loud and crisp all at once as he immerses us in flashy visuals.
The music video which Hoy edited, shot, and directed himself draws us into a rambunctious, “out-of-this-world” adventure led by vibrant effects, physical props, and homespun aesthetics underscored by subtle metaphors to amp up the vintage rock nostalgia. Brimming with a sense of fun alongside one of foreboding, the video pulses with life and mirrors the state of the world with its gritty, unfiltered finish.
With his new album Hit Music on the way, Greg embraces a fresh start, shedding his musical expectations and following his deepest instincts. Released from the pressure of crafting his typical tunes and rejuvenating after overcoming health setbacks, his sixteenth LP aims to create a greatest hits album from scratch. Expanding beyond his usual three-piece band, he explores uncharted musical territory, channeling the sounds that truly speak to him. Soon hitting the road with Greg Hoy and the Boys, Hoy who found his formidable voice through music—listening, translating, and communicating through the power of sound, sets off on a refreshing new musical chapter continuing to be rooted in his high-energy, no-frills rock-n’-roll.
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