London-based Zimbabwe-born rapper Rhyme Assassin unveils to us the visuals of his song "Run Em Up (Told ya)" initially released a while back. The anthemic track produced by underground rap luminary, The Arcitype, is a menacing piece with triumphant horn-laden textures, and boisterously punchy drums underpinned by no-holds-barred raps. Leading the pack is the legendary duo M.O.P. who remind us of their legendary status. Rhyme Assassin steps into the fray in the second verse with a laidback smooth flow followed by Ruste Juxx's grimy flow. Ultimately, the result is a monstrous street anthem for lovers of real unadulterated hip-hop.
The visuals shot in Brooklyn by Danny of Entity Studio perfectly complement the high-octane audio that pairs the burgeoning emcee with his Brooklyn rap royalty counterparts. Each emcee is given their time to shine in the dimly lit backdrop and all give it their all with nothing to spare.
“Run Em Up” is the second single from Rhyme’s highly anticipated debut album, Dedicated to Self. This star-studded project features legends like Ras Kass, Masta Ace, Stic Man (dead prez), Saigon, and Keith Murray. Production on the album comes from a heavyweight lineup, including Buckwild, Tru Master, and DJ King Flow, promising a dynamic and hard-hitting soundscape.
Stream "Run Em Up (Told Ya)" through all major digital retailers and streaming platforms.
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