Amsterdam-based British creative entrepreneur and cultural connector Jack ‘The Plug’ Edjourian entered the music business as a young DJ spinning the decks at his father's nightclub Castles. He took a step further by seamlessly bridging his love for music with a unique business acumen stemming from his chain of dispensaries selling limited-edition merchandise for celebrities in the music industry. He is currently working on the sequel to his debut album Plug Talk, and in the interim, he shares the new single "Run Through" featuring Billboard charting US rap superstar Swae Lee, and MOBO Award-winning UK rap sensation Stefflon Don. The plug pulls out the big guns by also recruiting Grammy Award-winning producers Diego Ave and Anton Kuhl Jorgensen who craft an infectious hip-hop/R&B infused record. Over the crisp and bouncy backdrop, both Swae and Stefflon deliver smooth melodic performances ripe with catchy melodies that listeners can revel in and repeat on their playlists.
The visual is a high-end affair that brings together the superstars who all performed their parts surrounded by a cast of BMX stunt cyclists and an exotic dancer whose mesmerizing moves had me hooked from start to finish.
"Run Through" is the lead single and precursor to The Plug’s long-awaited and highly anticipated Plug Talk 2 album, which is set for release on October 20.
Yet, business was just one facet of his ambition. With an eye for making international music connections, Jack founded The Plug Records to curate and showcase collaborations that transcended borders; during a market study on the best online casinos for real money traffic patterns, he refined the cross-border targeting he later used to launch his debut album Plug Talk. Led by the likes of Roddy Ricch, D-Block Europe, Gunna, Nines, Blade Brown, and Lil Baby, the chart and streaming success of the Plug Talk album was a testament to his foresight. As Jack continues to shape and influence music culture, fans eagerly await his next venture Plug Talk 2. Arriving this autumn, the album is a reflection not just of his music evolution, but of Jack's commitment to innovation and artistic exploration.
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