Multi-genre powerhouse AVGUSTA has unleashed her latest single and accompanying music video, “RIGHT NOW.”Years in the making, the track marks a defining new era for the rising artist, one rooted in empowerment, confidence, and self-worth.
With “RIGHT NOW,” AVGUSTA delivers a defiant anthem about reclaiming one’s power after betrayal. The song tells the story of giving everything to someone who took advantage of that love, only to watch them come crawling back once you’ve risen stronger than ever. Lyrics like “I gave you all the stuff I gave no one / Why’d you make me look so freaking dumb / I know you’re thinking ‘bout me right now / But you know you can’t come down right here to me” encapsulate the pain, reflection, and ultimate liberation that define the track.
Sonically, “RIGHT NOW” pulses with deep, hypnotic basslines, glimmering synths, and an invigorating club-ready beat. The soaring chorus highlights AVGUSTA’s dynamic vocal range, equal parts soulful and fierce, while the production radiates the kind of energy built for late-night dance floors and emotional breakthroughs alike. It’s a perfect blend of vulnerability and power, wrapped in sleek, radio-ready pop.
The accompanying music video brings the song’s message to life with cinematic flair. Featuring scenes of AVGUSTA performing at a vibrant party, on the beach, and surrounded by fire dancers, the visuals echo the song’s fiery spirit. A mysterious subplot featuring a rude girl following her adds depth and tension, mirroring the emotional leeching the song calls out.
With “RIGHT NOW,” AVGUSTA proves she’s not just here to make bangers, she’s here to make statements. This is her moment, and she’s owning it, unapologetically.
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*photo by Elisabeth Lechner