“This That” highlights Ollie’s evolution as he merges hip hop, pop, and rock into one voice

Toronto-born artist Ollie has returned with a striking new single, "This That," setting the stage for his upcoming album More Than Music Forever. More than just a song, it feels like a mission statement.

With his signature blend of melodic hip-hop and alternative sensibilities, Ollie crafts an anthem about resilience, conviction, and what it means to believe in yourself when the odds are stacked against you.

From the first listen, "This That" carries a weight that’s both personal and universal. The production leans on moody yet uplifting tones, balancing modern hip-hop polish with an undercurrent of grit. It’s the kind of track that feels just as comfortable in headphones during a late-night walk as it does echoing through a packed venue. The hook is direct and memorable, designed to stick with you long after the track ends.

But what sets "This That" apart is the story behind it.

Ollie has carved out a path unlike most artists in his lane. Without industry backing, he relied on persistence, mistakes, and community to grow his voice and platform. That journey–from recording in a small-town bedroom to performing for global audiences–informs every beat and lyric. There’s no sense of industry gloss here; instead, the song thrives on honesty, making it easy to see why his fanbase connects so deeply with his music.

The upcoming album, More Than Music Forever, expands on the ethos Ollie has carried since day one. Vulnerability and authenticity sit at its core, and "This That" makes that clear. It’s also a preview of the project’s broader ambition: to create something lasting, something that goes beyond music alone. His lifestyle movement, Better Me, reflects this same philosophy by fostering community among fans who see themselves in his work.

Ollie’s ability to merge genres into a single voice also deserves recognition. His songwriting carries the intimacy of confessional storytelling, yet the delivery feels conversational, like a friend letting you in on their truth. It’s an approach that pulls from hip-hop, pop, rock, and even country, mirroring the mix of influences in his upbringing. While the music industry often chases trends, Ollie proves there’s still a place for artists who prioritize substance over flash.

Ollie's live performances further underline that philosophy.

Known for transforming venues into emotionally charged spaces, Ollie breaks down the walls between artist and audience. His pre-show meet and greets, where he shares glimpses into his process and mindset, highlight his dedication to building genuine connections. With a North American run behind him, he’s preparing to take More Than Music Forever to Europe this fall, a headlining tour that promises to amplify the same intimacy and power found in "This That."

Internationally, Ollie’s presence is also on the rise. In China, he headlined the Space Romance festival to sold-out crowds and is set to return alongside Powfu for a co-headline run. This global expansion underscores what "This That" and the forthcoming album represent: proof that staying true to your vision resonates universally.

"This That" is more than just a single–it’s a declaration. It signals Ollie’s next chapter while doubling down on the qualities that made him stand out in the first place.

In an era where hype often drowns out authenticity, Ollie’s music is a reminder that the real thing can cut through louder than anything else.

OLLIE TOUR DATES:

EUROPE:

Oct 6 – Munich @ Backstage Halle

Oct 8 – Cologne @ Helios 37

Oct 9 – Hamburg @ Uebel & Gefährlich

Oct 10 – Copenhagen @ VEGA

Oct 12 – Berlin @ Privatclub

Oct 14 – Antwerp @ Kavka

Oct 15 – Amsterdam @ Melkweg

Oct 17 – London @ Omeara

CHINA WITH POWFU:

Nov 7 – Chengdu – CH8 Live