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Swiss Pleasure
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Swiss Pleasure shares a visually striking music video for “2009”

  • February 7, 2025
  • Natalie Patrick
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Desperate to defend their emotions, Swiss Pleasure flees into the painful complexity of "2009" through their new video, an electrifying and psychological audiovisual story of somatic exploration, peaked through outbursts balancing pure energy and reflection. With striking visuals, the clip for the track layers urgency and tension to an already loaded narrative, offering a striking reflection on how contempt can be used as a shield against deeper feelings of exclusion.

At the center of "2009" is a beguiling agitation. The visuals heighten this tension, interweaving a world that reflects the song’s emotional struggle, separation, and defiance within a cinematic push-and-pull. Each frame lends gravity to the song’s message, encouraging the listener to sit with their own experiences of pain and rage.

“‘2009’ is a song about using contempt as an emotional crutch to protect you from being excluded from something,” the band says. “It calls on listeners to consider their hurt and anger.”

They also offer a liberating exorcism that clangs, crackles and pops long after the last note disappears, as personal turmoil transforms into an electrifying audiovisual experience in Swiss Pleasure. "2009" is a feeling, a battle, and a call to accept the feelings we hide the most.

Connect with Swiss Pleasure: Instagram

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Natalie Patrick

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