Alt-pop duo joan continues to expand their ever-evolving musical narrative with their latest single, “magic,” out today via Photo Finish Records.
Written and produced entirely by Alan Benjamin Thomas and Steven Rutherford, the track embodies the duo’s signature blend of heartfelt lyricism and expansive pop production, delivering an immersive sonic experience that fans have come to love.
The single reflects the beautifully fleeting nature of life’s moments.
As the band explains, “‘magic’ is the feeling of something too good to be true, the sensation of living in a dream and wondering when you’ll wake up, the belief that the future must be tragic because the present feels too good. ‘magic’ is a romanticization of this beautifully boring life, a reminder that nothing in life—good or bad—lasts.”
The accompanying music video, directed by joan and Edward Crockett, visually amplifies the song’s themes of love, heartbreak, and life’s unpredictability. Set against a retro-inspired aesthetic, the video unfolds beneath swirling skies, symbolizing the chaos and beauty of a storm—perfectly complementing the emotional highs and lows woven into the track.
Overall, with the incorporation of electric guitars into joan's pop-themed artistry, they demonstrate their ability to craft emotionally resonant, sonically rich music that captures the essence of the human experience, proving why they continue to be one of the most compelling acts in alt-pop today.
Photo Credits: Edward Crockett
