Earlier this year, Jourden released her debut EP Straight No Chase via RCA Records, offering a great introduction to her flow, style, and deep respect for the hip-hop that came before her. The project highlights her unique voice while honoring the genre’s roots, setting the stage for what’s to come.
The EP showcases a confident approach to hip-hop, honoring the classics while blending in fresh elements.
Jourden’s song "Minerals," featured on Straight No Chase, exudes a casual, head-nodding vibe with effortless cool. The music video captures that laid-back energy perfectly while paying homage to 90s style.
The VHS filter, oversized outfits, black-out shades, hand-held camera shots, and vintage aesthetic evoke a nostalgic throwback, capturing the raw, unfiltered vibe of 90s music videos.
The video also beautifully captures the essence of New York, featuring shots of her vibing on an overpass, hanging with her bodega guy (because, if you're a New Yorker, bonding with your local bodega owner is a must), and showcasing the gritty charm that still defines the city in 2024.
It’s exciting to witness an artist who is not only authentic and true to her roots but also confidently embraces all the experiences and influences that have shaped her into who she is today. Her ability to stay grounded while evolving as an artist is a testament to her talent and dedication.
