Rapper and mental health advocate Shocka breaks the stigma around mental health on Vulnerability Is The New Cool, a carefully-crafted collection fusing conscious rap with pop as it unfurls a personal journey with an expressive flourish.
Recorded over four years with producer and close friend Otis, the album was inspired by a desire to address the mental health struggles faced by Black men. Speaking of the album, he says, "I did an Instagram Live, and the women mentioned how many Black males were being sectioned and the suicide rates. I thought, ‘How can I decrease that number by just 1 percent?’ Vulnerability helped me, and I thought, if I can express that through music, people might find it cool and feel comfortable expressing themselves too."
Moving from intense emotions into lighter tones with ease, the lead single “Good Time,” comes to life as an upbeat reminder to take a break and enjoy life.
A constantly evolving talent who channels his craft to heal and connect with others, Shocka’s grounded yet optimistic sonic tales continues to draw us in one release after another.
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