As the electronic music industry gears up for its annual pilgrimage to the Netherlands, the Amsterdam Dance Event (ADE) Pro 2024 stands out as the ultimate gathering for industry professionals. Running from October 16-19, this four-day conference promises a rich tapestry of discussions, ranging from cutting-edge marketing strategies to pressing issues like sustainability and mental health. Among the myriad of sessions, we've handpicked six panels that are set to define the future of electronic music. These discussions not only reflect the current state of the industry but also offer a glimpse into its evolving landscape.
As ADE approaches, keep an eye out for EARMILK's 2024 Power Players, and more content surrounding programming at this year's conference.
Industry Evolution and Independence Panel: "The State of Independence in 2024 and Beyond"
Wednesday, October 16th at Felix Meritis
In an era where 'Artists Direct' revenue has soared, the concept of independence in music is rapidly evolving. This panel, featuring industry heavyweights like Roland Leesker from Get Physical Music and Chris Goss from Hospital Records, delves into the changing face of artistic autonomy featuring artists like AMÉMÉ. With technological advancements both aiding and challenging creative independence, this session promises to be an essential guide for artists navigating the complex terrain of label-free success.
Diversity and Inclusion in the Global Market Panel: "10 Years of shesaid.so & Nurturing Micro-Communities in Global Markets"
Thursday, October 17th at Felix Meritis
As shesaid.so celebrates a decade of fostering inclusivity in the music industry, this panel takes a critical look at representation and support for non-traditional electronic music genres and identities. With speakers like Phiona Okumu from Spotify and artist Aluna, moderated by shesaid.so founder Andreea Magdalina, the discussion promises to shed light on the importance of micro-communities in shaping a more diverse and inclusive electronic music landscape.
The shesaid.so community consists of women and gender nonconforming people from all sectors of the music industry: from record labels, artist management companies, and booking agencies, through to technology platforms, creative agencies, composers, artists and more. Last year the organization officially re-launced their Amsterdam chapter, reignited by music industry veterans, and senior FUGA staff, Melissa d’Engelbronner and Connie Chow.
Emerging Markets and Global Success Panel: "African Independent Artists: Finding Global Success"
Friday, October 18th at Felix Meritis
The burgeoning African electronic music scene takes center stage in this panel. Presented by HOMECOMING and featuring Grace Ladoja, the discussion will explore strategies for independent artists from Africa to achieve both financial success and cultural impact on a global scale. From marketing tactics to team-building across continents, this panel offers invaluable insights for artists looking to make their mark beyond borders.
Sustainability and Social Responsibility Panel: "Reclaiming Space: Climate Justice in the Music Industry"
Friday, October 18th at Felix Meritis
As the world grapples with climate change, the music industry's role in environmental stewardship becomes increasingly crucial. This ADE Green panel, moderated by Syed Jazib Ali, brings together diverse voices like artists Lady Shaka and Shishani, alongside Chris Johnson from Shambala Festival. They'll explore how the industry can amplify the call for climate justice and take actionable steps towards a more sustainable future.
Honoring Legacy and Heritage Panel: "10 Years On: Celebrating the Legacy of 'The Godfather of House' Frankie Knuckles"
Friday, October 18th at Felix Meritis
A decade after the passing of Frankie Knuckles, this panel, presented by The Frankie Knuckles Foundation and Defected Records, celebrates the enduring influence of 'The Godfather of House'. With a stellar lineup including The Blessed Madonna and Cinthie, moderated by Maria May (Creative Artists Agency), the discussion will explore why understanding dance music's roots remains vital for today's DJs and producers.
Media and Promotion Strategies Panel: "Understanding U.S. Dance Radio"
Saturday, October 19th at Felix Meritis
From nearly 2,000 Radio Stations in the United States, currently only 17 of them are dance music. The format is the smallest in the country yet it is very impactful with some of the most loyal listeners and programmers who are passionate about the artists and music that is supported on these stations.
Despite being the smallest radio format in the U.S., dance radio wields significant influence. This panel, featuring program directors from SiriusXM and iHeart, dives into the intricacies of getting airplay on U.S. dance radio stations. From the impact of streaming numbers to the role of DJ support, this session offers crucial insights for artists and labels aiming to crack the American market.
These six panels at ADE Pro 2024 offer a comprehensive view of the electronic music industry's most pressing issues and exciting opportunities. From the changing nature of artistic independence to the industry's role in climate justice, and from celebrating dance music's rich heritage to understanding new promotional landscapes, these discussions promise to equip attendees with the knowledge and inspiration to shape the future of electronic music. As the industry continues to evolve at a rapid pace, these panels stand as essential guideposts for anyone looking to stay ahead of the curve in this dynamic field.
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