A rising icon in Nigerian music and culture, Prettyboy D-O has encapsulated overflowing passion for his craft, driven by his bold move to leave behind pre-med to pursue music full-time.
Speaking to Earmilk, the promising talent chats about the creative process behind new track "SHARP SHOOTER", the story behind his musical moniker, striking a balance between tradition and the desire for creative expression in his craft and more.
What's the story behind your stage name Prettyboy D-O?
I was a big fan of Asap Rocky whilst in uni. He called himself Prettyboy Flacko so i added it to my name. It wasn’t until 2017 i officially started using the pretty in my name after a cousin suggested it.
Can you tell us about the inspiration behind your new single "SHARP SHOOTER"?
I felt it was a song that described me perfectly. It was a song I felt I needed to put out as a single for my project 'War Is Love'. It described my personality perfectly and the people who ride with me perfectly. I speak about my goal to be successful whilst not wanting to be involved in violence or drama. I can't say the same for the people behind me because they are not as peaceful as me and the song perfectly summarizes that.
What was the creative process like when crafting "SHARP SHOOTER"?
It was very quick. It was produced by Connie , he's based in Los Angeles , California. He came over to the studio and played some beats. I really liked the beat for SharpShooter because it reminded of video games from the 90s when i was a kid. The rest just fell into place after I put the first lyric.
Dropping out of Pre-Med to pursue music full-time was a bold move. Can you walk us through that decision and how it has impacted your journey as an artist?
I will say it was one of the hardest things. In terms of Pre med, I changed majors during undergrad but disappointed my mother, whose dad was a medical doctor . I actually didn't drop out of Pre-med , I graduated undergrad but under a different major. However I dropped out from my masters in St Johns university , New York to start doing music professionally in 2015. I moved back Lagos and started music because i felt i had a first degree and I had done what my parents wanted. They were upset but I had to make it work.
As someone who represents Nigerian youth culture, how do you navigate the balance between tradition and the desire for creative expression in your music?
I'll say I always try and showcase the Nigerian culture through my art. Be it in the dressing or the props we have in the videos. In the actual music, the sounds and drums I use. It is important to display the ways and culture of your people through your art. My 3rd project , Love is War , is dedicated to Nigeria. The album was written during the end sars protests. I feel that album really tells the world the story of my country as i see it.
Looking ahead, what can fans expect from you in terms of future projects or collaborations?
Nothing but great music and visuals. My project War is love comes out in July.
Connect with Prettyboy D-O : Spotify
