Jay Willy has come through with a fresh new single called "GAME ON LOCK". Willy's long and winding road began in Namibia’s capital city of Windhoek. He spent his younger years in a culturally rich urban setting, where he embraced diverse sounds throughout his childhood. This early exposure to music, along with his African roots, would later influence his style of music. However, his family eventually moved to North Carolina, where Willy continued developing his style further by drawing inspiration from the various musical genres he encountered in the southern United States. Finally, relocating to Montreal was a game-changer for Willy's career. The city's vibrant music scene allowed him to hone his craft and collaborate with other artists. These collaborations helped the innovative artist develop a distinct sound that incorporates elements of rap, soul, and hip-hop. His latest offering "GAME ON LOCK" ties different elements of his influences and life story together, with a hard-hitting and vital new offering that puts his versatile songwriting on display.
"GAME ON LOCK"'s potent synths and hard-hitting rhythm section swell beneath Willy's imposing vocals, as he splits the line between R&B and hip-hop with a melodically-tinged delivery. "GAME ON LOCK", produced by Ice Krim, is about approaching your most significant moments in life as an underdog and showing the world exactly what you can do and how much you are worth.
The latest from Montreal-based artist Jay Willy, "GAME ON LOCK" ties together his diverse, eclectic background and influences for a sleek blend of hip-hop and R&B.