GROOVY is making a new name for himself with his recent release "jersey luv".
At first listen, GROOVY provides a soulful listening experience that yearns to be sampled and flipped.
“Jersey luv” provides a stark introduction to a new step in GROOVY’s sound and career, a step that seems to be moving in the right direction. The potent energy accompanied by a laid-back synth and the hypnotizing melody gets flipped upside with a beat switch that transitions from an R&B groove to a complete jersey club beat.
“Jersey Luv” is a love letter not just to Jersey itself, but to the creative force of its residents. This is evident with the credits at the end of the video.
Aside from New Jersey resident GROOVY leading charge of the R&B dance groove, alongside rapper B. Jack$, the entire video was produced, filmed, and edited by So-Called, a production group centered on platforming and supporting Jersey creatives.
The “luv” on “jersey luv” runs deeper than chill soulful tracks, it’s a sonic testament to grow with your city.