Nikki Paige has shared a new video for her single, "Boycotting". Paige is an unapologetic singer-songwriter with 15 years experience in the music industry, whose electrifying combination of powerhouse vocals, genre-bending sonics, and magnetic stage presence makes her a standout within her lane. Working with producer Damon Elliot, who has become known for breaking artists like Christina Aguilera and P!nk, Paige has been steadily building a buzz for her poignant, stylish sound. Her latest offering, "Boycotting", sends a message as it stands up for women's rights that are being infringed upon daily, released with an impactful video directed and produced by Kyle Russell and Chris Jack.
"Boycotting" contains thought-provoking instrumentation that underscores Paige's emotive performance cohesively, with bristling synths and energizing percussion merging with powerful keys for a rebellious atmosphere. The potent visual enhances the track's defiant feel, as it presents real-world issues regarding women’s rights, as a struggling mother is forced to make difficult decisions based on actions against her true interest. In the visual, Nikki is portrayed as a powerful leader, which reflects her role both as a songwriter and in the outside world as well.
The latest from Nikki Paige, "Boycotting" finds her at new heights as a songwriter, presenting a thoughtful, important message reflected in the track's heartfelt visual.