Alt pop singer Sam Nitsch delves into common criticisms of social media on eight-track album Under the Influencer, moving through themes of love, self-critique and criticism of others in a reflective production about our society’s addictive reliance on social media.
Opening with the gentle grooves and quiet vocal lines of “Follow Me,” to more electro-tinged anthems like “Adore Me,” and “Kiss Her Slow,” Nitsch’s smooth, wispy voice carries the cheery psychedelia that stretches through the album.
Where he goes for minimal yet impactful soundscapes like the ukulele-led title track and penultimate offering “On The Online,” or something more intricate on the slow-burn yet anthemic beats of “Phone Machine,” and “Expectations,” Under the Influencer, is haunting yet playful right until the final notes of soft closer “Elisabeth.”
Introspective and outward-looking all at once, Sam Nitsch has crafted a collection of tracks that realistically capture the human urge to compare, while encouraging us to reflect critically on the world around us.
A member of several orchestras and now an accomplished recording artist, this promising talent has carved a space for himself in mainstream music with the power of his thought-provoking, melodic artistry.