Phoenix-based hip-hop artist Sir Will just dropped his exciting desert-themed new video for "Moment of Truth". The rapper, who is originally from Compton, California, inspires to create positive change through his powerfully themed messages of grit, perseverance, and achieving greatness.
"Moment of Truth" features fellow Arizona rapper JudgeDaBoss and narrates overcoming adversity and life's challenges to find strength and purpose. The song also marks an introduction to Sir Will and his journey so far as an artist. Lyrics such as, "I’m going straight to the top you wanna follow me now okay // bottom the trenches the slums and I made it out and I’m feeling like olay," symbolizes the greatness that comes from seeing the depths of despair and then rising to the top to find your own sense of glory. With production by Pandora Nightz, the song features dynamic beats, immersive bass and hard-hitting synths that keep the listener engaged from start to finish.
The accompanying music video was originally inspired by 2pac & Dr. Dre's "California Love", but with a desert-themed landscape representing Arizona and all its natural beauty. Sir Will, JudgeDaBoss, and beautiful women are highlighted through a powerful lens, claiming their spot while featuring sand dunes, 4-wheelers, and an action-packed escape from the hustle of a populated city.
Sir Will has worked alongside icons such as Rhythm D, Battlecat, Drumma Boy, Bobby Keyz, and Antonio Reid Jr. to name a few. The artist's influences are 2Pac, Jay-Z, and Lil Wayne as well as notable battle rappers Tay Roc, Tsu Surf, Geechi Gotti, and Math Hoffa. “I’m from the West Coast, so you will be able to hear that in my slang, the way I talk. But I want you to hear the East Coast lyricism, all the way to that South bounce. I want to be able to deliver it from all areas like it's never been done before,” Sir Will adds. In addition to music, Sir Will finds purpose through educating inner city youth on financial literacy so they too can have a shot at success. Check out Sir Will's new video for "Moment of Truth" featuring JudgeDaBoss and remember to keep going, even when it hurts.