"In The Making" is the success-themed anthem brought to us by Icon Island. The Icon Island produced record is a smooth pop-infused dance track bolstered by bright piano chords, warm and pulsating basslines, and punchy four to the floor drums reminiscent of the 2010s EDM revival era. Canadian singer Jvanz is featured on the song and delivers a vibrant and impassioned performance with his malleable vocal runs and lancing falsetto that helps drive the record. Overall, "In The Making" is an uplifting and motivational track that aims to fire up listeners' inner ambition towards their goals.
Icon Island recently launched a partnership to release an NFT with Jvanz which sold for 1 ETH and was featured at super-producer Timbaland’s NFT Music Exhibit on Nov. 2nd in New York. Icon Island is a Music Marketing and Development Agency fronted by founder Lynn Banks who has a long record as an A&R in the music industry and has worked with artists such as Snoh Alegra, Charli XCX, Lil Baby, and others. Icon Island is also working with FN Meka who is an A.I. Robot Rapper who recently turned his TikTok songs into an NFT.