R&B artist Kendra Jae showcases her rap side on latest release, “BIG.” The hard-hitting hip-hop beat is the backdrop to Jae’s gritty verses and sultry vocals. The accompanying music video is equipped with flamboyant outfit changes as the scene changes from an outdoor brunch soiree to western horseback riding. The artist is the focal point of each visual with a dominating presence.
“BIG” is a rhythmic trap beat with bass and a subtle bed squeaking tune. The sound is reminiscent of classic Southern hip-hop beats. She raps, “Make ‘em throw up, every time we show up, B**** this how you glow up / You got lil money, you can’t talk to us until it grow up.” Each bar is calculated and structured with attitude and sass. The hook is simple and catchy with the repetition of the word, “Big.” She exudes confidence and finesses with every verse.
Kendra Jae has garnered recognition from multiple outlets including iHeart Radio and BBC Radio. Her single and video for “Seesaw” featuring Saweetie has surpassed two million streams. “BIG” is setting the tone for her upcoming debut EP slated for early 2022. She shares her vision for the future, “I want the big wins on this big journey.” With an already established presence and her recent signing with UMG's 10:22 PM label in partnership with Def Jam Recordings, Jae is on the fast track to superstardom.