Vancouver pop artist Madisyn Gifford, delivers playful single “Nice Things,” an upbeat twist on breakup anthems that sees Gifford channel charm and confidence led by melodic vocals with a sassy edge. A tongue-in-cheek track that feels like a celebration of the rising artist’s personality, as she pokes light-hearted fun at her quirks, the track is the self-love anthem we all need.
With a retro-influenced music video that draws inspiration from “ a 60’s housewife,” concept, “Nice Things,” is vibrant and energetic as she captures her eccentricities with ease. Tapping into the playful, slightly self-depracating vibe of the song the video, which sees her smash a lamp on accident endears us with a sweet clumsiness that does nothing to belie the creativity of Gifford’s sing-along music.
Creating relatable sonic worlds for us to slip into since her debut release, “Without You,” proved her ability to balance a laid-back sense of humor with a sharp skill to craft narrative heavy tales on her EP Learning To Exist, taking us along on her journey from adolescence to adulthood. Showcasing an impressive ability to span a wide array of emotions within a swirl of earworm pop, the quickly rising star’s latest production is one that sets her up as a force to be reckoned with in Canada’s pop scene.