The South remains a hotbed for hip-hop stars and the genre's best storytellers. Citing the likes of Big K.R.I.T. and Curren$y as major influences, Mississippi rapper Big Zay Mack makes earthy music that depicts his everyday life in the deep South. Mack is also an active duty sailor in the United States Navy and makes time to record and push music while he is not deployed. With his latest single, featuring Jet Life's own Fiend, "Corner Store Blues" Mack delivers yet another poignant vignette of his life in Columbus.
The gospel notes, blues influence, and the rich quality of Big Zay Mack's voice all reveal him to be steeped in his Southern roots. As a preacher's son, his command of the mic and grandiose delivery are both arresting, but far from shocking. Packed with an array of layered cadences and flows, the single is a natural earworm. Aurally a treat, "Corner Store Blues" also excells on the back of its candid lyricism. Big Zay Mack's willingness to delve into the gritty elements of his life story as openly as possible will position him to be yet another Southern rap success story.