Rising electro-pop group Violet Days have one dream in mind on their summer single "I'm A Dreamer" - unbridled freedom. The yearning in front woman Lina Hansson's voice to break free from reality resonated so much with listeners that the track hit #1 on HypeMachine this month and has accumulated over 10M Spotify spins. It's undeniable that "I'm A Dreamer" boosted the Stockholm-based quartet's reach as a force to be reckoned with in the indie electronic sphere.
Premiering today on EARMILK is Violet Days' official music video for the wanderlust-inspired track. In Hansson's own words, the tune encourages herself "as well as others that it's okay to have big dreams and take all the risks to go after them."
Featuring the coolest little girl on the block, the new visual speaks to our inner child and encourages listeners to throw caution to the wind. Hansson provides an escape for fans in her music, casting the young girl as a metaphor for childlike wonder. Hansson explains to EARMILK that she "wanted someone that could portray young independence...and she really killed it. The vision was to make the video dreamy and wandering from a kid's perspective."
Hansson embraced the challenge of creating a dreamlike video without the aid of bright colors. She tells EARMILK that the choice to make the video black and white "gave it the finishing touch. It represents the darkness and the edge that is in the song and also the retro aspect of the sound."
Hansson co-directed the visual alongside Sofia Draco and bandmate Kristoffer Eriksson. The latter contributes his keyboard and production skills to Violet Days, reenforcing Hansson's enchanting vocals with breathtaking instrumentation. Eriksson and Violet Days' guitarist Fredrk Häggstam have previously lent their musical talents to none other than The Chainsmokers on their hit single "Paris." Add drummer Fredrk Häggstam in the mix and these four Swedish dream-chasers are unmissable.
Hailing from Stockholm, Hansson practices what she preaches every day in "I'm A Dreamer" by flying all over the world beyond her humble beginnings in a small Swedish town. The songstress met her band "about 6 years ago in Stockholm," where their roots brought them together. She explains,
"Everyone came from other small towns in Sweden, so we all connected over that and through the music."
Violet Days is currently in the studio finishing up a major project, and has a string of live dates lined up for 2017. Expect an EP from the four-piece later this fall, with teaser visuals coming soon. Stay tuned for more and watch the video for "I'm A Dreamer" above.