Fresh off the March 31 release of his LP Kind of Dessert, Brooklyn emcee ScienZe gives his standout track, "Juice & Gin" the visual treatment. Featuring nothing but a girl, a room, and some killer air saxophone, "Juice & Gin" is a well-crafted cocktail of a video that shows that the best drinks are those shared with good company.
There's a beauty in the simplicity of this video. Instead of forcing it with an outlandish storyline, or cluttering it with over-the-top visuals, ScienZe boils things down to their essence. The song is about a girl, about a relationship. So the video is just him and a girl in different shots, in various colors; sitting, speaking or laying on the floor intimately. That's it. But, that's all it needs to be.
The aaronisnotcool directed video is a perfect match for "Juice & Gin." The pacing hits perfectly adding another dimension to the song without distracting from its meaning. You can enjoy the clip above and be sure to listen to Kind of Dessert if you haven't already. For all things ScienZe, keep your eyes and ears locked on EARMILK.