It's 3 a.m. and I'm at Starbucks sipping on a trenta black iced coffee, grinding like a premolar. Yeah, most cats are getting their sleepy time on right now, but folks like Jetpack Jones and I know the grind never stops. Or as he puts it, "You gotta be on your grind when everybody else isn't," a quotable from his latest track - the aptly named, "When Everybody Else Isn't."
The Bay Area emcee's nonchalant flow really shines on this joint, a perfect marinade over the smooth emune and deadxbeat production. The music video, directed by Andre Maliik, offers a brief but candid look into his life, as shots of his CDs and "Jetpack Jones" stickers clearly dictate he is doing exactly as he says: grinding.
And clearly, Jetpack is no stranger to the grizzy grind; the dude consistently puts out heavy hitters, like the wavylicious 4/20 anthem that premiered on EARMILK back in April. This record will resonate with grinders everywhere and motivate those who need to get up, get out, and get that friggin' dinero. CHUH-CHING.
When Everybody Else Isn't