Joseph of Mercury is a Toronto-based musician whose recently come to light. He debuted the video for his single "Lips" two weeks ago. Shot on an iPhone, it could be a strong candidate for an Apple ad. The videos aesthetic sensibilities illustrate the song exceptionally. Joseph's voice carries beautiful against timeless live instrumentation. In a world of disposable music, Josephs sound harkens back to artists who aimed to craft a sound that would never age.
"Lips" was produced by Joseph alongside Josh Korody from Candle Recordings and Dave Plowman. Today, he is giving it away free to fans through EARMILK.