Sweet and simple proves effective in Starbenders’ “Touch” [Premiere]

We can get all wacky with visuals in music, and I'm sure I've shared with EARMILK readers some of the most peculiar of video complements. However, maybe the best way to portray your art through video is to leave it sweet and simple, so that way the music cultivates the following, instead of the ability to cut and produce videos (although that is an immensely important skill to have).

Atlanta-based indie band (which is not something you hear everyday) Starbenders just released a new video for their track "Touch" and I'm thoroughly impressed by their simple nature. It's a black and white ensemble of the band in live form, strumming and executing their tune in an entertaining way. Nothing to complex, yet very effective.

Front-lady Kimi Shelter of Starbenders explains, "I write from my 14-year-old self, and I'm still very in tune with that self because that's the age when you really start to understand and appreciate music, and it was the age when I started to create myself as I am today. Now, when I write something, I ask myself, 'If I was 14 and heard this, would I flip my shit over it? If the answer's yes, I know it's good enough."

The video is in, but their self-titled debut EP is out this fall on Institution Records, and was produced by Nico Constantine (Biters, Coathangers, Lady Gaga). He's not the only seasoned member on the project, the EP was also recorded and mixed by Jeff Bakos (The Woggles, Anti-Heros, GG Allin), and mastered by Jeff Golden (Sonic Youth, Black Flag, Bad Brains). The immense amount of experience backing this young group is enough for me to keep them on my radar.