KeithCharles' has been undergoing a bit of an artistic transition of late, which has been marked by a name change and a foray into more experimental territory with his latest release: "Me in Heaven. Me in Hell" Vol. 2. Today the Awful Records auteur has decided to reveal the first visual off of the eclectic mix for the song "Potential".
It is a multi-chromatic, washed out self-directed short was shot by Matt Kaplan, that focuses on Keith as he gets rather cozy with model Brianna King on a color drenched set. Although simple, it manages to evoke the grungy qualities of the track while remaining highly stylized and artful thanks to some sharp editing by Keith & Morian Thomas.
Watch above and be sure to check out the full MiH^2 stream on Soundcloud!
KeithCharles is also going on his first solo tour starting this week with the first show at the Bootleg Theater in LA on March 23rd!