Today VICE, the global youth media company, cements its status as the world’s premier producer of supreme online video content, diving into the world of electronic dance and culture to launch THUMP, a new platform and YouTube channel.
The channel brings together the successful branding of VICE with one of the most prominent forces in electronic dance music, Recreation Worldwide, a creative agency founded by top industry veterans from AM Only and Complete Control Management. THUMP boasts exclusive access to the most important artists and trends at the forefront of electronic dance music, and leverages VICE’s established global audience, expertise in online video, and family of top-ranking YouTube channels.
With a focus on the full range of electronic music and culture, from massive festival stages to renegade warehouse parties, THUMP will chronicle every aspect of the global dance music movement: the music, the artists, the fans, the experience. Through original videos from the most electrifying events around the globe, to weekly music video premieres, mixes from the most forward-thinking DJs, and an engaging slate of editorial features, THUMP offers a unique portal into the culture of electronic music.
THUMP is a strategically designed premier platform for a wide array of partnership opportunities, artists and brands to reach audiences in new and compelling ways. The channel debuts with The Arrival, a new series celebrating the journeys of some of THUMP's favorite DJs and producers, from their first connection with electronic music to arriving to perform on the world's biggest stages. Produced with assistance from THUMP launch partner Heineken and the new Star Bottle, The Arrival features names from across the electronic music sphere, from Claude VonStroke to Just Blaze, 12th Planet, and DJ Craze.
THUMP will debut high-quality franchises, original documentaries, new music videos, and exclusive insights from a broad spectrum of electronic dance music artists including Dada Life, Richie Hawtin, Baauer, Bingo Players, Above and Beyond, Pretty Lights, Ali Love, Tiga, Kevin Saunderson, Tommy Trash, Clockwork, 2 Bears, DJ Shadow, Araabmuzik, ClaudeVonStroke, Kill The Noise and more, while empowering artists to create and develop new projects for a rapidly growing audience.
THUMP launches with a dedicated website, THU.MP, and official YouTube channel, YouTube.com/thump, joining VICE Media’s growing slate of official YouTube channels.
THUMP programming and series will include, music video premiers, exclusive artist content, including taking fans on tour with their favorite artists, behind the scenes looks at the creative process, and the creation of cutting edge live production. Kicking off with the full length documentary Seven Days in Dada Land, in which Dada Life take a fan on the road for one week of the Dada Land Tour, filming everything that transpired on and off-stage and telling the bizarre story of what happened. A section for dances and don’t where they will capture the stars and the rhythmically challenged alike standing out in dance culture worldwide. SUB.Culture will explore the warehouses, lofts, and DIY underground scenes, beginning with a four-part look into Brooklyn’s thriving underground. "What is _____ Anyway?" is dedicated to hosts loitering outside different nightclubs, underground parties, and music festivals, asking club-goers to describe what they just heard. THUMP deconstructs everything from genres like house, techno, and trap, to the more obscure witch house. Otherworld, will take viewers to far flunglocations pushing the boundaries of the live event experience. Otherworld's first episode, The Apocalypse, brings us to Playa Del Carmen for the Day Zero, celebrating the prophesied Mayan end of days. Lastly "The Tease" where THUMP pairs never before heard tracks with beautiful men and women doing weird activities in weird settings.
