Today, Adidas and Atlanta's own hip-hop icon, Quavo, work together to release Adidas's debut wireless headphones collection. When he's not one of the stars of the hip-hop group, Migos, he's highly involved in the world of sport and athletics making him such a perfect fit for what Adidas is creating.
“As a lifelong sports and music fan, linking up with adidas Headphones for their new true wireless collection offers the best of both worlds,” said Quavo. “I was excited to to be one of the first people to try them out and love the sound, fit and style. I think it’s so important to have the right music and right earbuds to perform your best. I love that adidas Headphones merges sport and music in its DNA.”
To reveal the collection of three earbuds, a mini-film starring Quavo is released showcasing your classic "day in a life". Quavo is followed from a studio session, to a show, and then even to the basketball court where he finds his sanctuary. The advert demonstrates how loud life can be, and how sports & music provide a chance to re-connect and focus on one's own soundtrack.
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All three noise-cancelling earphones are a blend of performance, style, and comfort. Their designs are for both activewear and for everyday life of the general masses. Here are each of the three core headphones in the true wireless collection – adidas Z.N.E. 01 ANC, adidas Z.N.E. 01, and adidas FWD-02 SPORT – see below for additional details on each:
ADIDAS Z.N.E. 01 ANC
adidas Z.N.E. 01 ANC ($189 USD) is a fully equipped true wireless headphone engineered to meet the demands of training routines and everyday life head-on. The headphone features:
- Noise Control: ANC (active noise control) alongside passive transparency for both efficiency and safety
- Interchangeable ear tips and wings for a perfect fit
- On-and-off the field comfort to meet both the sport and lifestyle needs of athletes
- Emphasis on the look-and-feel of the product to match any activewear
ADIDAS Z.N.E 01
adidas Z.N.E. 01 ($99 USD), is an accessible true wireless headphone that’s built to withstand various aspects of daily life, whether on the go, at the gym, or anywhere in between. The headphone features:
- Ready-to-wear fit and functional stem for those on-the-go
- Broad appeal in terms of use and fit to cater to the masses
- Sporty, yet fashionable design to match both active and business wear
ADIDAS FWD-02 SPORT
adidas FWD-02 SPORT ($169 USD) is a sleek, thoughtfully designed pair of headphones that were developed from the insight of adidas Runners. The headphone offers a variety of features for runners, such as:
- Breathable mesh fabric to allow proper drying and a detachable lid that removes the risk of the case breaking
- Interchangeable ear tips and wings for a perfect fit
- Four sensors that ensure ease of use regardless of sweat, rain, or gloves
- Thin and lightweight case for easy storage
