Independent label Origins Inconclusive has partnered with DiscoverNü (DNÜ), one of the UK’s most trusted discovery platforms for alternative, electronic, indie, rock and alt-pop talent.
In September, DNÜ publicly announced that the platform would be closing after nearly a decade of championing emerging talent. However, immense support from fans and artists spurred the return of the platform, this time with renewed support that would ensure its editorial voice, platform integrity and artist-first mission continues to not just survive but thrive.
Founded in 2023 by Cadyn Jay Lewis (KDYN) at age 18, Origins Inconclusive has quickly become one of the UK’s most active emerging-artist development labels.Operating as a hybrid between creative studio and modern label, this fast-growing agency has continue built a diverse roster with a strong visual and musical identity.
The partnership between DNÜ and Origins is set to bring editorial, community and recorded music into a single, aligned ecosystem. Merging Origin’s profitable yet artist-first approach with DNÜ consistent spotlighting of new artists, the two will operate as sister platforms within the KDYN Music Ltd family, maintaining their independent identities while aligning strategically under shared leadership.
Cadyn Lewis, 20 year old founder of Origins Inconclusive and now Executive Director of DNÜ, says,“DNÜ has shaped early discovery in the UK for years. It has always supported artists long before the spotlight arrives. Our aim now is to honour that legacy and give it the scale, stability and vision to grow with the next generation of talent.
“As an artist myself – with past signings to Island and EMI under KDYN – I understand how fragile early development can be. DNÜ and Origins Inconclusive together allow us to build something that genuinely supports artists where it matters most.”
Led by the goal to champion new artists with clarity, credibility and cultural care, the combined structure and relaunch, will allow DNÜ to scale its editorial and cultural impact while preserving the independence that made it influential.
The focus will range from editorial and premières to digital content and a refined playlist and submissions network. It will also include weekly radio/livestream series DNÜ Radio as well as live events like DNÜ Revival Night and curated club shows.
With its headquarters at 1 Pancras Square, London, and helmed by Georges Kande as Editorial Advisor, DNÜ will continue to maintain the platform’s distinctive voice and early-discovery ethos in this fresh chapter.
Connect with DNÜ : Website
Connect with Origins Inconclusive : Website
