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Axwell /\ Ingrosso silently premiere new track with clues around New York

  • June 4, 2014
  • Colin Tewksbury
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When Swedish House Mafia not-so-quietly disbanded, we all knew the scene was set for future high-profile collaborations. Recently we got wind of the first major reunion between two of dance music's biggest superstars, Axwell and Sebastian Ingrosso. Their project, written as Axwell /\ Ingrosso, will debut at Governor's Ball this weekend, appear at festivals throughout the summer, and overtake Wednesdays at Ushuaia Ibiza.

Looking for a creative, fan-centered way to premiere their latest track, "On My Way", the pair has hidden clues throughout Manhattan for fans to find and post through Twitter and Instagram. Along with this, 5000 fans received gifts from the duo, in the form of sheet music, personalized letters, t-shirts, and the chance to win a trip to see Axwell /\ Ingrosso live. Dive into the journey today and keep up with their antics via their website or Twitter.

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  • Axwell /\ Ingrosso Website
  • Axwell /\ Ingrosso on Facebook
  • Axwell /\ Ingrosso on Soundcloud

 

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  • axwell
  • sebastian ingrosso
  • Swedish House Mafia
Colin Tewksbury

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