The New York-based startup, Recipe Remix, is a brand new voice activated cooking and music series that employs Amazon Echo's voice and speaker capabilities to reach fans.
If you're like me, then you certainly have a go-to playlist for when you cook. I typically go straight for an old Bossa Nova playlist or some nu-disco artists if I'm in an upbeat, couple bottles of red wine opened kind of mood. With Recipe Remix, users have the ability to choose from various shows featuring their favorite musicians sharing talking through step-by-step recipes of some of their favorite foods while providing fans a chance to listen to new music while they cook. It's a unique tool for artists seeking new ways to engage with fans and creates a more interactive approach finding ways to integrate their music into the daily lives of their fans.
Check out the first kickoff episode below featuring trumpeter and singer/songwriter Spencer Ludwig walking fans through his favorite meatloaf recipe, done in partnership with RITZ Crackers. While fans follow along and cook, they are also given the chance to listen to his latest cover of New Kids on the Block’s “You Got It (The Right Stuff).”
“The music distribution and digital media landscape is constantly evolving, putting more responsibility on artists to understand and uncover new ways to form meaningful connections with their fans,” said Ludwig. “The smart speaker is a new and potentially powerful medium that brings the artist into connection with audiences in their kitchens, just as a guest or a family friend might join over dinner.”
“Since 1934, RITZ has celebrated the richness in coming together. And this year, because we know that good food and good music go hand in hand, we wanted to connect the two in a way that has never been done before. Recipe Remix and Spencer Ludwig were the perfect partners for us in this, and we’re thrilled to be working together to bring this first episode of Recipe Remix to life,” said Lauren Sella, director of RITZ equity for North America.
Recipe Remix is the integration of reaching audiences through a hands-free, voice-activated experience that encourages fans to cook alongside their favorite artists while enjoying and discovering new music. Shows can run anywhere between 20 minutes to an hour, depending on the recipe and songs and listeners can control the episode by stopping or repeating a specific part of the recipe by command. It's currently available on Amazon Echo, with future release plan coming soon to Google Home. It's a product that marries two concepts that have been paired together since the dawn of time – Food & Music (wine can be added to that mix at your discretion of course). The concept was originally created and produced by cultural marketing agency Nue Agency with input from startup studio betaworks.
“We look forward to creating more episodes as a vehicle for brands like RITZ and artists like Spencer to connect with newer, tech-savvy audiences. Cooking a meal together is a memorable experience for fans and it creates a deeper connection than even social media,” said Jesse Kirshbaum, CEO, Nue Agency. “This is only the beginning and we’re looking forward to seeing how the show evolves as more people engage with voice-activated products and content.”