Inglewood, CA-based R&B/hip-hop artist and songwriter Ease The Don shares visuals for his song "Alive For It," which dives into having the right hustle mentality, personal trauma, and daily stress. Bolstered by the smooth and sublime production courtesy of ThaRealJFKBeatz, Ease delivers a unique melody-driven performance that is riddled with evocative lyrics and it's catchy to the core as well. The artist implores us to keep our heads up and be thankful regardless of the craziness around us with the social-political upheaval, police brutality and global pandemic.
The visual is cinematic and stylishly crafted as it blends performance shots with engaging cut scenes that dig deep into Ease's traumatic past as he tried to stay focused on his goals. Overall the video shows the effects and paranoia relating to past traumatic experiences in LA (and the world at large) but encourages viewers to take control of their lives from this point forward.
Ease The Don is an artist and songwriter from Inglewood, California. His story and message go far beyond his catchy west coast influenced melodies, often writing songs about his community, love, and relationships, being a father, and his plan to make opportunities for his team.
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