Swae Lee reunites with Rich The Kid for the stylish, high-octane official video of "DON'T EVEN CALL," from the hitmaking producer JBo. The video, directed by Michael Gilbert, perfectly complements the flashiness and carefree nature of contemporary Hip-Hop, with stylish cinematography and luxurious scenes heightening the chemistry between the artists.
"DON'T EVEN CALL" preys on confidence, celebration, and charisma. The hard-hitting production from JBo and TheSkyBeats, the direction from Michael Gilbert, and the screen interpretation of the Saint Luca pair perfectly with the visuals. Each shot remains cinematic, fitting the song's scope while never losing the raw energy of a real party.
JBo's journey to get behind the record is yet another layer to this release. The award-winning producer is still proving why his sound remains a stronghold in contemporary Trap music. A simple search for cinematic loops on Instagram led to a huge collab with Saint Luca, providing the inspiration for the beat. Swae Lee brought the energy, and Rich The Kid came on later to finish the track. That record became an anthem created specifically for playlists, parties, and the repeat button.
"DON'T EVEN CALL" visuals provide fans with everything they could want from today's Hip-Hop soundscape. Mixed with JBo's sound design and featuring the heavy hitters Swae Lee and Rich The Kid, this track makes it one of the top trap hip-hop music videos to come in recent memory.
