AL99 has shared a new album called ELEVATE. AL99 is a genre-blending artist, producer, and songwriter known for pairing sharp lyricism with emotionally driven production. Drawing from melodic trap, drill, and boom bap, his music balances introspection, confidence, and personal storytelling rooted in lived experience. His upcoming album ELEVATE reflects a turning point in his journey, exploring themes of growth, purpose, family, and resilience while showcasing his range as both a rapper and a producer. With a background in audio production and music business, AL99 is involved in every part of his craft, from writing and performing to mixing and mastering his own records. Music runs in the family- his grandfather was a member of The Persuasions– but AL99’s approach is firmly forward-looking, blending heritage with a modern sound that moves between underground grit and catchy, polished sounds. Across his newest album ELEVATE, these influences take shape through a sequence of tracks that each reveal a different side of his sound and perspective.
“SUPERDUPER” introduces the album with bold, chest-out confidence- driven by raw, commanding flows over rumbling, gritty instrumentation and a hard-hitting rhythm section. “SET IT OFF” leans into darker intensity, blending ominous, energetic sonics with airy layers, powerful percussion, and 808s that move with a steady, subtle force beneath AL99’s potent vocals. “ENIGMA” highlights another side of AL99’s versatility, pairing soulful production and brighter textures with focused verses that cut to the core of his ambition. Elsewhere, “PASSION” brings a lighter, feel-good swagger through crisp keyboards, an infectious bounce, and charismatic lines. Heartfelt closer “MOMMA” grounds the project with an uplifting, atmospheric sound and motivational lyricism centered on gratitude, legacy, and family.
Overall, ELEVATE presents a well-rounded introduction to AL99’s sound and perspective. Moving between hard-hitting energy and more thoughtful moments, the album highlights his range as both a lyricist and producer. The result is a cohesive project that reflects his influences, his ambitions, and the direction he continues to build as an artist.
