The music industry and more specifically, the electronic music industry – now more than ever is about community. People can't buy into a project they can't relate to, and finding those little cultural pockets of creative genius, are key to making anything work in 2026.
One of those pockets, as it turns out – might be Tolouse in France. Known for great wine, i'm sure.. It's now quickly becoming a hotbed for culture and music. One of the key collectives behind this is After Now, an events hub, studio and record label based in the area. Founded by producer Gilles Moncaubeg He has brought together Jérôme Vergez (entrepreneur, sound designer, and artist) and Diego Quesada (House DJ and one half of the duo Giles et Diego) to lead this vision alongside him.
The collective After Now aims to create an "ecosystem spanning Events, Studio, and Label with a clear ambition: strong local roots and an international reach."
The event series also looks to be one of the biggest in the region, with the next live show featuring an ÂME (DJ set) @ La Cabane.
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