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Diving into "OUCHIE," willoh’s raw and experimental new single

  • November 14, 2025
  • Angela Cook
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Hailing from Springfield, Missouri, willoh records and produces her own music, first finding her footing on GarageBand before graduating to Logic Pro—a transition funded by long hours working at McDonald’s.

Her self-produced single, “OUCHIE,” is an experience meant to be both felt and deeply heard. 

Experimental in nature, Willoh’s vocal performance is raw, vulnerable, and liberating, while the steady beat provides a backbone for a track that winds through swirling synths and vocal melodies—sometimes edging into melodic whining in the best way.

“OUCHIE” defies easy categorization, blending synth-pop, raw punk attitude, and alt-rock vibes into a shifting, avant-garde sound.

On the meaning behind the track willoh says, "OUCHIE is about holding everything in and the breaking point that comes when you can’t anymore. It’s the sound of that explosion. I made this song after a conversation with my friend Natalie. I held so much in until she basically forced me to get it out. This song feels exactly like that moment in my driveway."

As an artist and producer, willoh is carving out a powerful, unique lane in music that lingers long after the first listen.

This track is the perfect entry point into willoh’s underground world—dive in and stay a while.

Connect with willoh: Instagram

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Angela Cook

Angela Cook is a Brooklyn-based writer and editor with a passion for unearthing innovative sounds and stories in the music scene. When she's not crafting compelling content, you can find her exploring the boroughs for record shops.

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