New Zealand electro-pop artist PRINS has released her latest single "COOL," a track that showcases her signature blend of infectious energy and sharp pop sensibilities. The release continues the momentum from her standout 2024, which saw her perform for 30,000 fans at Auckland Domain's Synthony festival and tour summer festivals across Germany.
"COOL" explores the intoxicating pull of someone who commands attention, even when they might not be the obvious choice. The track captures that familiar tension of being drawn to someone's magnetic confidence and charisma, wrapped in PRINS's distinctive electro-pop production. With its driving beat and catchy hooks, the single demonstrates her evolution as a songwriter and performer.
PRINS, who seamlessly combines talents in acting, dancing, and modeling, has carved out a unique space in the pop music landscape since her bold 2022 debut EP 'Life is better now'. That release, which featured collaborations with top names like Marlon Gerbes (SIX60), Drax Project, and House of Wolf, climbed New Zealand's music charts and received heavy airplay across New Zealand, the UK, and Germany.
Her 2023 breakout year included an ambitious international tour spanning 20 shows across New Zealand, Australia, the Philippines, Spain, and the UK, with a standout performance at Primavera Sound in Barcelona. Collaborations with UK pop favorite Caity Baser and K-pop sensation GIRIBOY showcased her versatility across genres and markets. Throughout 2024, PRINS spent significant time writing new material in LA, Stockholm, and London as she has continued the momentum across 2025.
Her association with influential industry figures including AntiFragile Music, Grammy-nominated Chris Gehringer, and Grammy-winner Tom Norris has solidified her place in the international music arena, while her debut at Auckland's KWAVE Festival highlighted her growing influence in the K-pop scene.
With "COOL," PRINS continues building the unstoppable momentum that has made her one of New Zealand's most exciting pop exports, delivering the kind of instantly memorable pop music that translates across continents.
"COOL" is available now on all streaming platforms.
