Powerhouse duo Negros De La Raza deliver shares energetic anthem “Para Mi Gente,” offering a peek at their upcoming debut album, La Pura Neta (El Borracho y El Marijuano).
Produced by Chazz (Fiyastarta) Padilla, the smooth track blends classic West Coast pulse with cinematic Latin texture, encapsulate the grit of anyone who’s ever had to fight to be seen. A snapshot of the resilience and unity that awaits us on the bold 10-track collection, the track is accompanied by visuals directed by Jorge Newman and executive produced by Mr. Tiger.
Shot across Los Angeles, it’s part homage, part declaration—a street-level portrait of Chicano and Latino culture in full color. From the murals to the neighborhoods, every frame honors roots that refuse to be erased. Speaking of the video, the duo reflect, “We wanted to honor where we come from while showing how our culture still stands strong.This isn’t nostalgia—it’s evolution.”
A musical celebration of heritage and reclaiming identity, Negros De La Raza is the project of Sen Dog (Cypress Hill) and Kemo The Blaxican (formerly of Delinquent Habits) who turn their lived experiences into empowering statements around pride life, and strength.
Building momentum towards their album release, continue to establish their presence as two musical veterans with resounding sonics and purposeful messages leading them forward.
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