With the release of his new single “Attitude Change”, Rusty Reid welcomes all into this time of reflection, rebirth, and raw emotion. The song, which is the first taste of his forthcoming album "The Unreasonables," combines indie-folk, pop, country, and rock in a way that sounds both timeless and refreshingly current.
A Texan transplant now living in the Pacific Northwest, Reid’s story is crystallized in every note of “Attitude Change.” There is a reassuring warmth in his songwriting. This kind can only be learned from decades spent telling and retelling stories, but also an adventurous broadening of scope that suggests a vibrant new chapter is unfolding. The song has the feel of a rallying cry, not for individual betterment but as a collective shift in perspective. It’s music that questions and searches, but never loses its melodic appeal.
The instrumentation largely draws on Reid’s folk and country roots, but with gentle pop-rock dynamics, which makes the song so easily accessible yet still deep. His voice conveys a lived-in earnestness, the kind that makes you believe every word. Grounded in thoughtful lyricism, “Attitude Change” functions as both a manifesto and a way to stop long enough to consider and perhaps change the way we view the world.
As the debut single from "The Unreasonables," it’s a decent precedent. It writes Reid as a songwriter, certainly, but also as a storyteller unafraid to mix it up and push the boundaries and listeners’ comfort zones – into change. Fans of indie finds, Americana-leaning soundscapes, and singer-songwriter storytelling will find themselves at home.
Rusty Reid’s “Attitude Change” is the opening installment of an entire new era, and a very good reason to keep at least one ear focused on "The Unreasonables" in real-time.
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