Richmond, VA is back yellin in ya ear again and this time it's inform of an audacious team up from two of it's dopest acts. Luh Kiddo drops a standout cut off his "Left Me Out To Dry" project with a lyrical onslaught known as “Keep Hustlin” featuring fellow Richmond native Gwap Reddot.
But what takes the track higher than that is how easily Kiddo and Gwap coordinate verses, each dripping with confidence and time in the streets. Their words read like hard-won wisdom, describing in colorful detail this never-ending ordeal, the need to find ways to stay motivated despite delays or reversals.
What’s even more interesting about “Keep Hustlin” is its subtle reference back to where hip-hop came from. The track is a tribute to Kurtis Blow’s old-school classic “Christmas Rappin’” with an updated trap swagger. It’s a smart sign that even as the sound has changed, the spirit of endurance and aspiration is still beating at the center of rap.
Luh Kiddo’s lyrics are turn-up anthems with a purpose, taking on a sharpened, motivational tone that contrasts nicely against Gwap Reddot’s own brand of rawness, bringing in gritty realism to balance out the track. The combination of the two make for an energetic pairing that feels natural and potent, a true avatar of Richmond’s burgeoning rap scene.
“Keep Hustlin” is a testament. It speaks to anyone fighting for a dream, if you have dreams fight for them and never take no for an answer. From the basement grind to the big-time goals, this song speaks directly to what it means to pursue victory in our world of today.
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