When Dauson Santana hits the scene, he comes with a purpose to make music that makes your body move and much more. His Most Recent Hit, “Real Fashion,” effortlessly fuses together the bravado of hip-hop with the fun-loving nature of pop. Santana fits perfectly under that other questionable heading, heralding himself as the King of Hip-Pop by delivering a new alchemical subgenre that feels both contemporary and extremely deliberate.
Not wasting any time on its intro, “Real Fashion” hits the ground running with rhythmic gusto. The production is alive and chock-full of grooves, and Santana imbues his performance with that perfect combination of lyrical storytelling and high-energy hooks. A conversational flow welcomes the listener into his domain of raw, honest self-expression in every bar.
The music is, of course, important to Dauson Santana, but it extends beyond that for him in terms of artistry. Santana a legendary live showman is known for his choreographed, theatrical performances turning concerts into art. Each movement is timed to the beat of each pause, staging every word with a gesture.
It has not been easy getting here. Behind every spotlight is a fastidious work ethic, developed over hundreds of years of efforts to learn the music business. Santana will admit that marketing and strategy were not his strong suits to begin with, but staying true to the message of empowerment, courage, and freedom has kept him going.
Already boasting of 40+ music videos and several unreleased albums waiting in the wings, "Real Fashion" is a mere whisper of what's next. For Santana, the larger picture is miles away from stream numbers. He dreams of working with A-list artists and corporations, elevating the mainstream and ushering in a prosperous future where music entrepreneurs can thrive by doing what they love.
Connect with Dauson Santana: Instagram
